Abstract
Two experiments are reported in which subjects made unprimed lexical decisions where the targets included sexual, romantic, and neutral words. Predicted gender differences in lexical decision times are found. Women delayed their lexical decisions when the target was sexual and the delay was present, but reduced, when the target word was romantic. For men these delays while in the same direction, were smaller and failed to attain statistical significance. Data were collected on the several characteristics of the target words. We found that word familiarity influenced decision time but could not account for the word content induced delay. Similarly, neither word emotionality nor word acceptability accounted for the delay. Finding a strong effect of sexual word content for women in unprimed lexical decisions makes it clear that the effect is present at very basic levels of information processing. This suggests that it is a pervasive characteristic of the responding to sexual stimuli that occurs throughout much of cognitive activity.
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The experiments described in this work were a portion of the Honor's Thesis In Psychology conducted by the junior author. Portions of this research were reported in a poster presented at the 1991 meeting of The International Academy of Sex Research, Barre, Ontario, Canada, August.
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Geer, J.H., Bellard, H.S. Sexual content induced delays in unprimed lexical decisions: Gender and context effects. Arch Sex Behav 25, 379–395 (1996). https://doi.org/10.1007/BF02437581
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DOI: https://doi.org/10.1007/BF02437581