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Chaos, dialogue and the dolphin’s strategy

Frans M. van Eijnatten (Faculty of Technology Management, Eindhoven University of Technology, Eindhoven, The Netherlands, )
Maarten van Galen (Dasstraat 22, Eindhoven, The Netherlands)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 1 August 2002

1384

Abstract

Documents a complex responsive process of profound organizational change taking place in a Dutch capital‐equipment manufacturing firm over a two‐year period beginning in September 1999. The primary focus of the initiative was on the transformation and development of the firm’s organizational mind – its “orgmind”. Although the company had an extensive history of system renewal activities, an evaluation of a decade of organization development efforts revealed that the “exterior” aspects of the system, e.g. tasks, structures, processes, tools, technology, etc., had received the bulk of attention. In contrast, the firm’s “interior”, consisting of such imperceptible qualities as the thoughts, beliefs, feelings and images held in the “mind” of the system, had been virtually ignored.

Keywords

Citation

van Eijnatten, F.M. and van Galen, M. (2002), "Chaos, dialogue and the dolphin’s strategy", Journal of Organizational Change Management, Vol. 15 No. 4, pp. 391-401. https://doi.org/10.1108/09534810210433692

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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